Overview
Format
What You'll Learn
The Digital Marketing Mastery Program (12 Months) is a complete career-focused training designed to transform you into a fully skilled digital marketer. This program covers SEO, Social Media Marketing, Facebook Ads, YouTube Marketing, Email Marketing, Affiliate Marketing, WordPress, AI Tools, and more—all structured to help you become industry-ready.
This course is available in both Online & Offline modes, with full access to class recordings so you can learn and practice at your own pace. From basic concepts to advanced marketing strategies, you’ll gain hands-on experience through real-world projects, campaigns, and analytics.
- Duration: 12 Months
- Delivery Mode: Offline + Online
| Module No. | Module Title | Topics Covered |
|---|---|---|
| Module 1 | Digital Marketing Overview | • Introduction of Digital Marketing• Benefits of Digital Marketing• Types of Digital Marketing• Key Performance Indicators (KPIs)• Digital Marketing Process• Platforms of Digital Marketing• Latest Digital Marketing Trends |
| Module 2 | Search Engine Optimization (SEO) | • Introduction of Search Engine• Activity of Search Engines• Components of Search Engines• Keyword Research• Google Keyword Planner Tool• Competition Analysis |
| Module 3 | HTML5 & CSS3 | • Introduction & Uses of Webmaster Tools• Using Title & Meta Tags for SEO• Working with Link Tag• Using External Stylesheets• Building Tags (Headings, Paragraphs, Lists, Links, Formatting)• Using Image ALT Tags• Inline, Internal & External CSS• CSS Selectors (Type, Class, ID)• CSS Structure Model• Margin & Padding• Text Formatting (Size, Spacing, Alignment)• Background Images• Fixed Attachment Backgrounds• Float Property |
| Module 4 | On-Page SEO Fundamentals | • Webmaster Tools• Website Analysis• SEO Title Tag• Image ALT Tag• Content Optimization• Meta Keywords• Meta Description• URL Optimization• 404 Broken Links• Keyword Proximity & Density• Schema Markup• Page Speed Analysis• 301 Redirect• Open Graph |
| Module 5 | Off-Page SEO Fundamentals | • Link Building• Types of Link Building• Link Building Guidelines• Do-Follow & No-Follow Links• Website DA & PA• Social Bookmarking• Directory Submission• Image Submission• Classified Ads Submission• Q&A Submission• Press Release• Comment Submission• Business Listing• Search Engine Submission• Local SEO• Backlink Audit• Blogging & Vlogging |
| Module 6 | YouTube Marketing | • Create a YouTube Channel• Optimize YouTube Videos• Increase Subscribers• Copyright Video Rules• YouTube Studio• YouTube Video Audit• YouTube SEO |
| Module 7 | WordPress Setup | • Selecting Domain Names• Control Panel Basics• Default WordPress Account• WordPress Themes & Settings• Plugins & Widgets Usage• WordPress Security & Maintenance• Practical Projects |
| Module 8 | Affiliate Marketing | • Overview of Affiliate Marketing• Affiliate Marketing Strategies• Promoting Affiliate Products• Affiliate Marketing in E-Commerce• Reporting & ROI |
| Module 9 | Building a Website (WordPress) | • Installing WordPress or Themes• Configuring Site Structure• Adding Logos, Images, Audio & Videos• Configuring Plugins• Creating Posts & Pages• Creating Contact & Other Forms• Adding Social Media• Website Promotion• Mobile Support Setup• Making Website Responsive (Desktop, Tablet, Mobile) |
| Module 10 | WordPress Optimization | • WordPress Backup• SSL & Importance• Updating WordPress• Menus Fundamentals• Installing Best Plugins• Widgets Overview• WordPress SEO• Blogging• Contact Forms• E-Commerce Training• Control Panel• Plugins & Widgets• WordPress Security & Maintenance• Page Builders• Using Different Page Builders• WP Cache• Localhost• Free WordPress Site Design• Elementor Functions• Autoptimize |
Course Price:
₹25000
Practical Assignments:
Yes
Primary Language:
Bengali
Subtitles Available:
English
Total Duration:
12 Months
