The Advanced Digital Marketing + SEO + WordPress + SMM + AI Course is a comprehensive 14-month professional training program designed for students, job-seekers, freelancers, and entrepreneurs who want to build a strong career in the digital world. This advanced course combines the most in-demand digital skills—including Digital Marketing Strategy, Search Engine Optimization, WordPress Website Development, Social Media Marketing, and AI-powered marketing tools—into one complete, industry-oriented syllabus.
With a blend of Online + Offline learning, students get complete flexibility while receiving practical, hands-on training. Every module is designed to help you understand real-world applications, build live projects, and develop the confidence needed to work with clients, companies, and global digital platforms.
The course covers 5 major modules, each packed with modern tools, practical assignments, and real case studies. From building WordPress websites and running SEO campaigns to mastering social media ads and creating AI-driven marketing strategies, learners graduate as complete digital professionals ready for high-paying jobs or freelancing careers.
This program is especially crafted for those who want to upgrade their skills with the latest digital trends, build a strong portfolio, and secure a promising future in the growing digital marketing industry.
- Duration: 14 Months
- Delivery Mode: Offline + Online
| Module | Module Title | Topics Covered |
|---|---|---|
| Module 1 | Advanced Digital Marketing Fundamentals | • Introduction to Digital Marketing (DM vs Traditional, Channels) • Components of Digital Marketing (SEO, SEM, SMM, Content, Email, Affiliate) • Customer Journey (Awareness → Consideration → Conversion) • Strategy Planning (Goals, Target Audience, Funnel) • Tools: Google Analytics, Ads, Search Console, Canva, ChatGPT, Notion, Trello |
| Module 2 | WordPress Website Design & Management | • What is WordPress & Benefits • Installing WordPress (Local/Hosting) • Themes & Plugins Setup (SEO, Speed, Security) • Creating Pages & Posts • Designing Business Pages (Home, About, Services, Contact) • Menus, Widgets, Footer Customization • Blog Setup + Post Optimization • Speed Optimization (Cache plugins) • Backup, Security, Maintenance • Domain + Hosting + SSL Setup Mini Project: Build a complete business website |
| Module 3 | SEO (Search Engine Optimization) | • Introduction to SEO (Search Engines, On-Page, Off-Page, Technical) • On-Page SEO (Keywords, Meta Tags, URLs, Alt Tags, Internal Links, LSI) • Off-Page SEO (Backlinks, Directories, Bookmarking, Guest Posts, Forums) • Technical SEO (Speed, Mobile-Friendly, Schema, Sitemap, Robots.txt) • Local SEO (Google Business Profile, Local Keywords) • Tools: GSC, Ahrefs, SEMrush, Yoast SEO Mini Project: Optimize your WordPress website |
| Module 4 | SMM (Social Media Marketing) | Platforms: Facebook, Instagram, YouTube, LinkedIn, X, Pinterest • Business Page Creation • Branding for Social Media • Content Calendar Planning • Canva Post Design (Static, Carousel, Video) • Hashtags & Engagement Growth • Meta Ads (Paid Ads, Boosting) • Targeting & Retargeting • Influencer Marketing • Social Media Analytics Mini Project: Run & analyze a paid Instagram/Facebook ad |
| Module 5 | AI in Digital Marketing | • Introduction to AI & Automation • Using ChatGPT for Content, Keywords, Emails • AI Tools: Canva AI, Copy.ai, Jasper, Pictory, D-ID, Synthesia • AI in SEO (Content Automation, Keyword Suggestions) • AI for Social Media (Captions, Scheduling) • Voice Search Optimization • Build AI-Powered Strategy Mini Project: Create AI-driven campaign using ChatGPT & Canva AI |
| Bonus Module | Analytics & Career Building | • Google Analytics (Traffic, Conversion) • Google Tag Manager Basics • Portfolio + Resume Building • LinkedIn Optimization • Freelancing Guide (Fiverr, Upwork, etc.) |
